|From: Norman A. Schorr
369 Lexington Avenue New York 17, N.Y. TN 7-0575
For: Straus-Duparquet, Inc,
33 East 17th Street, New York 3, N.Y.
Toots Shor's New Restaurant Previews at
NEW YORK - A preview of Toots Shor's
new restaurant, now nearing completion, will be displayed at the National
Hotel Exposition at the New York Coliseum, November 6-9.
Straus-Duparquet, Inc., the firm which is furnishing and equipping
the actual restaurant, is re-creating a 300 square foot section of
the main dining
room as Part of its Hotel Show exhibit.
The "model" Toots Shor's will be complete with seating for 12, a fireplace,
oak floors, and Flemish bond brick wall. But no bar or kitchen.
Scheduled to open Officially in mid-December, the real Toots Shor
restaurant is being built at 27-39 West 52nd Street at a cost of $1,500,000-
Kitchens, refrigeration, furniture, furnishings and supplies are being
furnished by Straus-Duparquet which collaborated with Charles Luckman
Associates in the design of the restaurant. H R H Construction Corporation
is the builder.
Toots Shor's restaurant will retain its traditional atmosphere of
"conviviality in the midst of luxurious surroundings." Although
the three-story restaurant will be entirely new, it will resemble
the famous "old" Toots Shor's in many respects.
The oversized circular bar, a New York landmark when Toots Shor's
restaurant was one block south on West 51st Street, is being repeated
on the main level just past the door in the new establishment.
There is one significant new note being added: a play for female customers.
A light, feminine decor will be featured in the lover level dining
room. Here the chairs will be smaller in scale than in the main dining
room, the floors
will be carpeted, the walls will present an arched effect through
the use of cherry wood panels alternating with vinyl wall coverings,
and one wall will be illuminated to give the illusion of sunlight
Focus of attention in the main dining room will be a Flemish bond
brick wall in the center of which is a large fireplace with a distinctive
hand-hammered, angular-shaped bronze hood. The chairs are light oak,
upholstered in a deep red plastic.
Seating capacity of the three dining areas is 600. The basic color
on the main and lover levels is crimson. On the mezzanine level grey
predominates. Each level has its own bar to facilitate service.
Straus-Duparquet, which designed, fabricated and installed the kitchens
in Toots Shor's former restaurant, is responsible for all food service
facilities in the new one. These include the main kitchen on the lower
level, a supplementary kitchen on the main level and a service pantry
on the mezzanine. Each of the two kitchens will have its own oyster
counter with a man on duty whose only job will be to open shellfish.
Some of the special china, glassware and flatware being prepared for
the new restaurant, as well as some of the pieces of stainless steel
kitchen equipment, especially fabricated for use in the restaurant,
will be displayed at the Hotel Show.
Charley Conerly, ace quarterback of the New York Giants professional
football team, joins Toots Shore and C.W. Robbins, Executive Vice-President
of Straus-Duparquet, Inc., in a sneak preview of Toots Shore's new
restaurant. A section of the restaurant has been recreated as part
of the Straus-Duparquet's exhibit at the National Hotel Exposition,
now being held at the New York Coliseum.
The restaurant's scheduled to open in mid-December at 27-39 West 52nd
Street, is being furnished by Straus-Duparquet which collaborated
with Charles Luckman Associates, architects, in designing the restaurant.
The actual restaurant will seat 600. The "model" section
here sits just 12.
Click here to view Toots Shor's menu